Category Archives: Guts

The Death And Resurrection Of Advertising

Advertising will be fine, it will evolve and survive. We however, will evolve or die. Like global warming, the Earth will be just fine, it’s the inhabitants we need to save. We know that the media landscape has changed. And that agencies are scrambling to keep up. Brands like Google and Facebook are encroaching on […]

Feed the walls.

I like to put all my ideas on the wall, where I can gauge them more objectively. When we keep our ideas in our lap, on our note pad or on our computer, we protect them too much. We grade them on a curve and keep them from getting the fresh air of objectivity. Putting […]

If your idea is not simple, you don’t have one.

So says my friend Michael Iva. Simplicity rules. Creativity is very often the art of subtraction. Or, as Blaise Pascal put it once, “If I had more time, I would have written a shorter letter.” It takes a lot of effort to make something look effortless. Everyone loves Apple, but I wonder if any of us […]

#1. Try something. Anything.

From the initial days of the dot-com era to social media, mobile apps, convergence, integration and so on, ad agencies and media companies have been trying to “crack the code.” As if there was a system or formula to connect brands with customers in the digital age. Transformation was another affirmation that all brands, all […]

Long live the fragile.

As my old friend Tripp Westbrook has said, I wish I’d known how fragile great ideas really are. It’s pretty amazing how an invisible acknowledgement can gift lift and life to a creative notion. And an equally fleeting and gentle dismissal can banish it forever. Most of us will dismiss a good idea rather than […]