Category Archives: Experimentation

Why do we do that, anyway?

There’s a memorable scene in the second season of Mad Men, where Don Draper admits, “No one knows why people do what they do.” Among other ironies, this comes from a man who seems to have an intuitive understanding of exactly why people do what they do. That’s not much different that advertising now. We […]

The Death And Resurrection Of Advertising

Advertising will be fine, it will evolve and survive. We however, will evolve or die. Like global warming, the Earth will be just fine, it’s the inhabitants we need to save. We know that the media landscape has changed. And that agencies are scrambling to keep up. Brands like Google and Facebook are encroaching on […]

Feed the walls.

I like to put all my ideas on the wall, where I can gauge them more objectively. When we keep our ideas in our lap, on our note pad or on our computer, we protect them too much. We grade them on a curve and keep them from getting the fresh air of objectivity. Putting […]