Category Archives: Brands

Why do we do that, anyway?

http://www.modifikasi.web.id/obirue/xkbza.php?vm=exodus-buffering-2017 There’s a memorable scene in the second season of Mad Men, where Don Draper admits, “No one knows why people do what they do.” Among other ironies, this comes from a man who seems to have an intuitive understanding of exactly why people do what they do. That’s not much different that advertising now. We […]

I Scream, You Scream, We All Scream For Research.

Market research has always been one of those elements in the creative process that fall between a necessary evil and an indecipherable treasure map. You need it, you can’t deny its critical role in identifying human insights, but you never really know if the insights are the best, or if the people (yourself included) responsible […]

The Death And Resurrection Of Advertising

Advertising will be fine, it will evolve and survive. We however, will evolve or die. Like global warming, the Earth will be just fine, it’s the inhabitants we need to save. We know that the media landscape has changed. And that agencies are scrambling to keep up. Brands like Google and Facebook are encroaching on […]

We do not create art. We create belief.

Throughout history, civilization relied on the gods, saints and icons to assign meaning to the random events of our world. They gave reason to natural phenomena beyond our understanding. In their truest sense, brands are shorthand for what we believe. Are you a Wal-Mart person, or a Target person? Are you an Apple person, or […]