#3. Plan to fail.

bithumb neo At the 4A’s Transformation Conference, Jeff King gave a great talk about Barkley parting ways with Sonic, it’s signature client. The agency produced the very successful “Two Guys” campaign — and was stunned when the business went into review. Barkley is not unique in this — many creative companies have one or two clients that make […]

#2. Invest in invention.

At Transformation, Lori Senecal and Ed Brojerdi of kbs+ pointed out the overuse of the term innovation. They prefer to invent. Innovation implies theory, whereas invention implies action. kbs+ invests in projects and experimental teams, in order to — as mentioned in the previous post — just try stuff. While many agencies and studios make […]

#1. Try something. Anything.

From the initial days of the dot-com era to social media, mobile apps, convergence, integration and so on, ad agencies and media companies have been trying to “crack the code.” As if there was a system or formula to connect brands with customers in the digital age. Transformation was another affirmation that all brands, all […]

Three Takeaways: Transformation 2013

Last week the 4A’s hosted their annual Transformation Conference. It was a well-produced affair at the Hyatt Regency in New Orleans. Mayor Mitch Landrieu gave a keynote and musical entertainment included the legendary Irma Thomas. The conference started with an agency forum on Sunday, limited to 4A’s members, which thankfully includes my agency. While the […]