Only 3% of creative directors are women. Here’s why.

ico metu  Women influence 80% of consumer spending. Yet, women make up only 3% of advertising creative directors. Through any lens, it’s a ridiculous representation, but there are very real reasons for this surreal imbalance. What are they? 1. Comfort We know what advertising creatives look like: white guys with goatees and messenger bags. (There have been […]