We do not create art. We create belief.

follow Throughout history, civilization relied on the gods, saints and icons to assign meaning to the random events of our world. They gave reason to natural phenomena beyond our understanding. In their truest sense, brands are shorthand for what we believe. Are you a Wal-Mart person, or a Target person? Are you an Apple person, or […]

Feed the walls.

I like to put all my ideas on the wall, where I can gauge them more objectively. When we keep our ideas in our lap, on our note pad or on our computer, we protect them too much. We grade them on a curve and keep them from getting the fresh air of objectivity. Putting […]