Long live the fragile.

As my old friend Tripp Westbrook has said, I wish I’d known how fragile great ideas really are.Photo © Toby Pederson

It’s pretty amazing how an invisible acknowledgement can gift lift and life to a creative notion. And an equally fleeting and gentle dismissal can banish it forever.

Most of us will dismiss a good idea rather than risk failure or embarrassment. Most of us, when faced with criticism or obstacles will cave, even though we tell ourselves we’re “fighting for good work.”

Because ideas are fragile, creative professionals need to be tough. To withstand criticism, to defend ideas, to navigate impossible timelines or unrealistic budgets.

I try to remember that if every situation was perfect, there’d be no challenge. And there’d be no excuses. Great minds navigate obstacles and use them to be better than they would have otherwise.

Some of the world’s greatest creations happened in spite of, if not due to, total debacles and melt-downs. More on that later.

Ruthless Creativity is about capitalizing on the opportunities and confronting the obstacles — within our minds, offices and studios — head on, before pointing fingers at clients, editors, deadlines or budgets.

Get going. Your delicate ideas need you.

Ericka Herod, Sam Bonds and Shan Sigers created this poster as a reminder to everyone at our agency.

Ericka Herod, Sam Bonds and Shan Sigers created this poster as a reminder to everyone at our agency.