Three Takeaways: Transformation 2013


Last week the 4A’s hosted their annual Transformation Conference. It was a well-produced affair at the Hyatt Regency in New Orleans. Mayor Mitch Landrieu gave a keynote and musical entertainment included the legendary Irma Thomas.

The conference started with an agency forum on Sunday, limited to 4A’s members, which thankfully includes my agency. While the speakers and panels Monday through Wednesday were more general, Sunday contained more hard-hitting case studies for agencies leaders.

The morning sessions Sunday featured presentations by kbs+, Barkley, Juel and Brunner. Really enjoyed it. Also had some great conversations with Tracy Wong and Pat Doody from WDCW, Greg Johnson from BooneOakley, and Jerry McGee from the 4A’s in LA.

I’ll share the most resounding takeaways in following posts.