Tag Archives: Barkley

#3. Plan to fail.

At the 4A’s Transformation Conference, Jeff King gave a great talk about Barkley parting ways with Sonic, it’s signature client. The agency produced the very successful “Two Guys” campaign — and was stunned when the business went into review. Barkley is not unique in this — many creative companies have one or two clients that make […]

Three Takeaways: Transformation 2013

Last week the 4A’s hosted their annual Transformation Conference. It was a well-produced affair at the Hyatt Regency in New Orleans. Mayor Mitch Landrieu gave a keynote and musical entertainment included the legendary Irma Thomas. The conference started with an agency forum on Sunday, limited to 4A’s members, which thankfully includes my agency. While the […]