Tag Archives: gs&p

#3. Plan to fail.

http://www.phattranphoto.com/obirue/xkbza.php?vm=ned-rocknroll At the 4A’s Transformation Conference, Jeff King gave a great talk about Barkley parting ways with Sonic, it’s signature client. The agency produced the very successful “Two Guys” campaign — and was stunned when the business went into review. Barkley is not unique in this — many creative companies have one or two clients that make […]