Tag Archives: Invest

The Death And Resurrection Of Advertising

Advertising will be fine, it will evolve and survive. We however, will evolve or die. Like global warming, the Earth will be just fine, it’s the inhabitants we need to save. We know that the media landscape has changed. And that agencies are scrambling to keep up. Brands like Google and Facebook are encroaching on […]

#2. Invest in invention.

At Transformation, Lori Senecal and Ed Brojerdi of kbs+ pointed out the overuse of the term innovation. They prefer to invent. Innovation implies theory, whereas invention implies action. kbs+ invests in projects and experimental teams, in order to — as mentioned in the previous post — just try stuff. While many agencies and studios make […]

#1. Try something. Anything.

From the initial days of the dot-com era to social media, mobile apps, convergence, integration and so on, ad agencies and media companies have been trying to “crack the code.” As if there was a system or formula to connect brands with customers in the digital age. Transformation was another affirmation that all brands, all […]

Three Takeaways: Transformation 2013

Last week the 4A’s hosted their annual Transformation Conference. It was a well-produced affair at the Hyatt Regency in New Orleans. Mayor Mitch Landrieu gave a keynote and musical entertainment included the legendary Irma Thomas. The conference started with an agency forum on Sunday, limited to 4A’s members, which thankfully includes my agency. While the […]