Tag Archives: transformation

I Scream, You Scream, We All Scream For Research.

Market research has always been one of those elements in the creative process that fall between a necessary evil and an indecipherable treasure map. You need it, you can’t deny its critical role in identifying human insights, but you never really know if the insights are the best, or if the people (yourself included) responsible […]

The Death And Resurrection Of Advertising

Advertising will be fine, it will evolve and survive. We however, will evolve or die. Like global warming, the Earth will be just fine, it’s the inhabitants we need to save. We know that the media landscape has changed. And that agencies are scrambling to keep up. Brands like Google and Facebook are encroaching on […]

We do not create art. We create belief.

Throughout history, civilization relied on the gods, saints and icons to assign meaning to the random events of our world. They gave reason to natural phenomena beyond our understanding. In their truest sense, brands are shorthand for what we believe. Are you a Wal-Mart person, or a Target person? Are you an Apple person, or […]

#1. Try something. Anything.

From the initial days of the dot-com era to social media, mobile apps, convergence, integration and so on, ad agencies and media companies have been trying to “crack the code.” As if there was a system or formula to connect brands with customers in the digital age. Transformation was another affirmation that all brands, all […]

Three Takeaways: Transformation 2013

Last week the 4A’s hosted their annual Transformation Conference. It was a well-produced affair at the Hyatt Regency in New Orleans. Mayor Mitch Landrieu gave a keynote and musical entertainment included the legendary Irma Thomas. The conference started with an agency forum on Sunday, limited to 4A’s members, which thankfully includes my agency. While the […]