Tag Archives: try stuff

Why do we do that, anyway?

http://www.gulsanpolimer.com/?hs=zo%C3%AB-straub There’s a memorable scene in the second season of Mad Men, where Don Draper admits, “No one knows why people do what they do.” Among other ironies, this comes from a man who seems to have an intuitive understanding of exactly why people do what they do. That’s not much different that advertising now. We […]

I Scream, You Scream, We All Scream For Research.

http://www.gulsanpolimer.com/?hs=mg-university-study-material Market research has always been one of those elements in the creative process that fall between a necessary evil and an indecipherable treasure map. You need it, you can’t deny its critical role in identifying human insights, but you never really know if the insights are the best, or if the people (yourself included) responsible […]

The Death And Resurrection Of Advertising

Advertising will be fine, it will evolve and survive. We however, will evolve or die. Like global warming, the Earth will be just fine, it’s the inhabitants we need to save. We know that the media landscape has changed. And that agencies are scrambling to keep up. Brands like Google and Facebook are encroaching on […]

Feed the walls.

I like to put all my ideas on the wall, where I can gauge them more objectively. When we keep our ideas in our lap, on our note pad or on our computer, we protect them too much. We grade them on a curve and keep them from getting the fresh air of objectivity. Putting […]

#1. Try something. Anything.

From the initial days of the dot-com era to social media, mobile apps, convergence, integration and so on, ad agencies and media companies have been trying to “crack the code.” As if there was a system or formula to connect brands with customers in the digital age. Transformation was another affirmation that all brands, all […]